A subsidiary of Groupe ADP, Hub One has established itself as a key player in enterprise digital technologies. Founded in 2001 and rebranded as Hub One in 2012, the company draws on deep expertise in connectivity, cybersecurity and traceability to address critical digital transformation challenges.
With over 5,000 clients, Hub One delivers practical, innovative solutions that drive lasting change across business environments. In this customer story, discover how Arsen supports Hub One in strengthening employee behavior against social engineering and manipulation risks.
It really requires minimal investment. Both in terms of time and cost, because the license is actually affordable. For companies that haven’t subscribed to this solution yet… what are they waiting for? — Nicolas B., Deputy CISO.
Challenge
Before implementing Arsen, Hub One’s phishing awareness efforts were built on manual processes. Campaigns were crafted in-house, relying heavily on one of their subsidiaries. Each simulation required a significant investment in planning, coordination, and customization, driving costs up, often between €5,000 and €10,000 per campaign.
While these efforts helped keep cybersecurity awareness alive within the company, they were time-consuming, difficult to scale, and not financially sustainable in the long run.
Solution
Hub One completely reimagined its cybersecurity awareness strategy by adopting Arsen, a user-friendly solution designed specifically for phishing simulations. With a fast rollout and cost-effective pricing model, Arsen makes it easy to run ongoing training campaigns throughout the year with minimal effort.
The platform’s large library of ready-to-use, customizable, or fully tailored phishing scenarios covers a wide range of threats. This flexibility allowed Hub One to adapt training to different teams and varying levels of cybersecurity maturity across the company.
Beyond phishing, Arsen takes it further by incorporating multiple attack vectors including smishing, vishing, and quishing, along with a threat monitoring module that identifies data breaches tied to employee emails and monitors corporate domains. This helps strengthen overall internal security posture.
Results
More than just click rates or compromise metrics, which can vary based on the psychological tactics used in each campaign, the real impact for Hub One has been qualitative.
Employees are more proactive in reporting suspicious activity and asking the right questions, showing growing engagement with the training.
High-risk profiles are now easier to track, and repeat clickers are identified over time, allowing for targeted follow-up and direct coaching.
The same trend is visible at the executive level, where early signs point to a growing awareness and stronger alignment with cybersecurity goals.
In short, Arsen has helped Hub One elevate the quality of its awareness campaigns, drive employee engagement, and raise the collective level of vigilance.
