How Odaseva Deployed Phishing Awareness at Scale with Arsen

**Odaseva is a global data management platform for Salesforce. For a company that handles sensitive data at scale, keeping employees vigilant against constantly evolving threats is non-negotiable. We sat down with Olivier Michel, Compliance Manager, to understand how Odaseva uses Arsen to strengthen their security posture across the entire organization. **

The Challenge: Fully Manual Campaign Management

Before Arsen, Odaseva's awareness program relied almost entirely on manual processes, including the use of outside vendors. The team designed the scenarios, then outsourced the sends and the consolidation of results.

"The process was primarily manual, with no dedicated tool. Relying on vendors slowed down our agility, and on top of that, we had no visibility during phishing campaigns and ran into unpredictable technical issues."

With employees spread across multiple time zones and countries, growing complexity made it difficult to run consistent, regular, and relevant campaigns without adding to the team's workload. The team was looking to take back control of phishing simulations.

Why Arsen

The decision was straightforward: the right balance between features and cost.

"It was really a practical choice. The feature set was clear: native scenarios, custom domains, and pricing that fit our budget. When we explored the platform and Arsen's offering, we saw the potential and the immediate improvements it could bring to Odaseva."

The feature scope matched the team's needs, and the product roadmap convinced Olivier and his colleagues that the solution would grow with them. The main concern before signing wasn't the product itself, but whether the team would have the time and bandwidth to actually use it. A proof of concept put that concern to rest.

Deployment Across a Global Team

From the moment of deployment, one thing stood out immediately: how well the platform adapts to Odaseva's geographically distributed teams. The ability to send simulations at the right time and in the right language made a real difference.

"On the phishing side, we're really very satisfied. Our employees are spread all over the world. Being able to send campaigns during their working hours and in multiple languages is a huge plus."

Multilingual support removed a significant operational barrier. Rather than managing separate campaigns by region, the team configures once and lets the platform handle localization. Arsen's scenario library also proved well-suited to Odaseva's needs. The team focuses on aligning simulations with current threats, choosing scenarios that feel timely and relevant — without requiring heavy manual customization.

Measurable Results, Readable Reporting

Once campaigns were up and running, the team had something they didn't have before: visibility. User progress became trackable, while the setup remained simple and the results stayed meaningful.

The team focuses on the metrics that actually matter — such as link clicks and credential entries — rather than open rates, which Olivier considers unreliable. In parallel, employees are trained to use the Google phishing report button, reinforcing behavior change beyond the simulation itself.

The platform's results dashboard has improved over time, and the team has been able to track progress by user segment. Developers, for example, receive more technical scenarios tailored to their profile — far from the generic content sent to everyone.

Simplicity as a Strength

Olivier is transparent about how they use Arsen: they run campaigns a handful of times a year. For a lean security team, that's a practical reality — and the platform is built for exactly that.

"The biggest asset? Simplicity. We only use it a few times a year. You need to be able to pick the tool back up, launch a campaign, and get results without any friction. And that's exactly what it does."

This simplicity has a direct impact on internal adoption. Overly frequent campaigns can create friction on the IT side. With Arsen, the team can run them without it turning into a full-blown project.

Support That Makes a Difference

Beyond the product itself, Olivier made a point of highlighting Arsen's customer support as a true differentiator. The responsiveness and quality of service have been consistent — which matters when you're launching campaigns on a tight timeline and need things to work right the first time.

Results at a Glance

For Odaseva, Arsen solved a real operational problem: how to run structured phishing simulations at global scale, without a dedicated team and without a large budget. The combination of multilingual support, a native scenario library, straightforward setup, and solid support made it an obvious choice. Olivier Michel's advice to peers considering the solution: "I'd just show them the platform. The phishing training speaks for itself."